Are you a Mac, or are you a PC? We have all heard this question before, and most of us put ourselves firmly into one category or the other, despite the bickering, the finger-pointing, and the name-calling. There is no middle ground; either you are a Mac or a PC. This computer operating system preference falls into a category of phenomena that we here at Five Point Capital like to call “The Jelly Doughnut Paradox:” either you love jelly doughnuts, or you hate them. There is no compromise. No one “sort of” likes a jelly doughnut.
This classification system that has come to define our very beings and personalities in the age of technology was threatened when Microsoft invented the dreaded operating system that made PC-lovers weep and Mac-lovers smirk: Windows Vista. In a futile attempt at establishing peace between the two warring tribes of Mac-lovers and PC-lovers, Microsoft tried to create an operating system that meshed the two together—the system is essentially a PC system, but is designed to look and operate more like a Mac.
This attempt at integration failed. Mac-lovers would never switch to PCs, no matter how familiar the operating system appeared. PC-lovers would never adjust to Windows Vista, no matter how forcefully Microsoft tried to put the system into place. It just wasn’t happening. Mac-lovers did not turn to PCs, and PC-lovers wailed and moped because they could no longer figure out how to print, save, or create new documents.
Microsoft, however, has finally come to terms with the fact that there will be no integration of the PC-lovers and the Mac-lovers. The two camps will remain as they are, just as separate and equal as the jelly-doughnut lovers and the chocolate-glazed doughnut lovers, as dog-lovers and cat-lovers, as men and women. In time for the holidays this coming fall, Microsoft’s brand new operating system, Windows 7, will be on sale. The system promises to more closely resemble the old Windows XP than Windows Vista, and PC-lovers everywhere wait with bated breath for the new system to appear.
It looks as though Mac-lovers and PC-lovers will remain forever separate. Maybe that’s how it was intended.
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